Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Sneak, Stalk, Repeat

Effective management takes the role as protagonist in the story known as your Google Ads. In an ideal world, you could set up your ad campaign, sit...

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Don't Let Unsolicited SEO Reports Scare You This Halloween

Tags: spam, seo, reports

Have you ever received an unsolicited website report that chilled you to the bone? With numbers, all in red and scores that are well below par....

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The Brochure - More Than a Boring A4

Print marketing and property brochures still play an important role in modern day real estate marketing. Because a brochure is a tangible item,...

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Customise Your Print Marketing

Let’s assume that you can reach 90% of your target audience through online and digital marketing. What happens to the 10% that you can’t reach via...

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Attract the Right Customer with Inbound Marketing

Would you like to attract the right customers without having to sift through unqualified 'leads' that won't convert into actual sales? If the answer is...

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Exploring Your Options: Landing Pages and Microsites

Tags: Websites

Your real estate company has decided to sell off-plan properties for a brand new development and need to get a comprehensive mailing list of potential...

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Are You Taking Advantage of Display?

When browsing the web or using mobile apps, have you ever noticed the various types of ads out there? Because one size does not fit all, Google Display...
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Google Display Network: Relevant Ads, Better Results

Waiting for prospects to find you may not always cut it, so you need to ‘hit the digital pavement’ and make sure that your message reaches them where...
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The 80/20 Rule: Invest Wisely in PPC

One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly...
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SEO vs PPC: Owning vs Renting Your Lead Generation

Organic traffic versus paid advertising has been a source of debate ever since AdWords joined the search engine marketing party in 2000. And marketers...
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