Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

SEO vs PPC: Owning vs Renting Your Lead Generation

Organic traffic versus paid advertising has been a source of debate ever since AdWords joined the search engine marketing party in 2000. And marketers...
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Publish Content that Converts

Before you launch an expensive digital advertising campaign to drive more traffic to your website and generate more leads, you should first look at...
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Prop Data Partners With Gumtree

As part of Prop Data’s commitment to continually find new ways to provide our clients with maximum market exposure for their property listings, we are...
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Stuck for Newsletter Ideas?

We’ve covered the importance of branded email correspondence as well as regular email newsletters for your real estate company.  We’ve also established...
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Areas to Improve Your Real Estate SEO

So you’ve (re)developed your website with the aim of generating leads for your real estate business.  While there are numerous ways of generating...
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Five Unusual Sources for Web Traffic

In recent weeks we’ve covered various best practices of search optimisation, email and paid online marketing.  There are however numerous other methods...
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Facebook Advertising: The Secret to Quick Likes

You’ve created a Facebook Page for your business, it’s slowing gaining more likes as more people are starting to like and more importantly comment on...
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How to build, segment and maintain an effective mailing list

Email newsletter marketing is one of the most powerful, cost-effective and measurable forms of direct marketing as it enables you to mass communicate...
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Remarketing with Google Ads

We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that...
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10 SEO Myths Busted and Explained

As with most myths, there is a grain of truth or they’ve originated from something that was once true.  As search engines become better at determining...
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