Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Are You Taking Advantage of Display?

When browsing the web or using mobile apps, have you ever noticed the various types of ads out there? Because one size does not fit all, Google Display...
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5 Ways to Effectively Use Remarketing

Remarketing is a cost effective digital advertising tool that can help you reach more prospects, create more brand awareness, boost engagement and...
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Remarketing for Real Estate 

A potential buyer visits your real estate website, browses through your current listings and then clicks away without making an enquiry or buying a...
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Homebuyers Don’t Need Your Real Estate Website – So Make Them Want It

The number of buyers who are finding their dream home online, without the direct assistance of an estate agent, is higher than ever before.The estate...
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Remarketing with Google Ads

We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that...
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10 SEO Myths Busted and Explained

As with most myths, there is a grain of truth or they’ve originated from something that was once true.  As search engines become better at determining...
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How Much Does a Click Cost?

Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on...
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What is AdWords?

AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on...
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Paid Search Advertising

Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is...
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