Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

10 Great Email Newsletter Content Ideas

It is vital for any real estate business to build lasting relationships with existing and prospective clients by maintaining regular contact. This is...
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Hyperlocal Marketing: The Best Way to Differentiate Your Real Estate Brand

In today’s hyper competitive real estate market it is now more important than ever to differentiate yourself from your competitors. To stand out from...
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Avoiding Real Estate Brand Dilution

Making sure that your real estate brand remains consistent is key in ensuring that your market perceives your brand in line with your marketing...
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Is Real Estate Print Marketing Still Relevant?

With many real estate brands having turned their marketing focus and budgets online, is traditional print marketing still relevant? We think so. Print...
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Designing an Effective Real Estate For Sale Board

Now here’s a hot potato! Every estate agent has their own idea of what works best. Here are some tips on what makes an effective for sale board.
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Getting Your Real Estate Brand’s Colour Right

The psychology of colour is one of the most debatable aspects in visual marketing. There are many elements that influence how people react to colour....
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What is a Real Estate Brand?

A common misconception within the Real Estate Market is that a logo constitutes a brand. So what is the difference, and why is Real Estate brand...
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5 Tips To Ensure An Effective Real Estate Logo

An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is...
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Choosing The Right Designer

Choosing and Working with a Graphic Designer
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