Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

5 Reasons Why A Consistent Corporate Identity Is Critical

A Corporate Identity is a collection of elements (in most cases visual, although it can be audio) that represent what a business stands for. In real...

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An Evolving Brand : Case Study

There’s a good reason that you don’t wear bell bottoms or tie-dye t-shirts anymore. Fashion changes and you would look really odd walking around,...
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The Art of Creating an Unforgettable Real Estate Brand

Every single real estate business has a unique story to tell. Whether it be different services, values, management or the niche they specialize in - no...
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Be Authentic on Social Media

Social media is fast becoming one of the most effective ways for successful estate agents to reach and engage with potential clients, as more and more...
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Stand Out by Creating a Personal Brand

Real estate is more competitive than ever before. Thanks to the advancements that technology has made to the industry; buyers, sellers, landlords and...
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7 Real Estate Web Design Predictions for 2017

The constant and rapid evolution of technology, ideas and designs have seen real estate websites come a long way since Prop Data launched its first...
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The Do's and Don'ts of Real Estate Branding

Building a strong real estate brand that effectively appeals to your target market and clearly differentiates you from your competitors, is one of the...
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Hijacking a Real Estate Trend

In a world of instant communications, you can no longer expect to send out a press release or similar kind of real estate news piece, wait for...
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Avoiding Real Estate Brand Dilution

Making sure that your real estate brand remains consistent is key in ensuring that your market perceives your brand in line with your marketing...
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Top 50 Real Estate Websites

Property24 recently announced that they were South Africa's 26th biggest website.  This, being an impressive claim, would suggest that they have a...
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