Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

The 80/20 Rule: Invest Wisely in PPC

One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly...
Read More

SEO vs PPC: Owning vs Renting Your Lead Generation

Organic traffic versus paid advertising has been a source of debate ever since AdWords joined the search engine marketing party in 2000. And marketers...
Read More

4 Ways to drive more traffic to your website from Google

While Google returns a single page of search results each time a prospective client conducts a search, there is a lot happening in the background that...
Read More

Organic vs Paid Search

With most property searches originating online, it is becoming increasingly important to ensure that prospective clients can find your real estate...
Read More

Remarketing with Google Ads

We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that...
Read More

Paid Search and Beyond

We have covered many aspects of paid search over course of this month however most of the points covered have been focused on the cost-per-click model...
Read More

How Much Does a Click Cost?

Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on...
Read More

What is AdWords?

AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on...
Read More

Paid Search Advertising

Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is...
Read More

Trendy or Just a Trend

You may have noticed that there are certain times of the year that traffic may rise or fall depending on the industry you target. While just about all...
Read More
Page 127 of 136