One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly...
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Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Organic traffic versus paid advertising has been a source of debate ever since AdWords joined the search engine marketing party in 2000. And marketers...
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While Google returns a single page of search results each time a prospective client conducts a search, there is a lot happening in the background that...
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With most property searches originating online, it is becoming increasingly important to ensure that prospective clients can find your real estate...
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We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that...
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We have covered many aspects of paid search over course of this month however most of the points covered have been focused on the cost-per-click model...
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Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on...
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AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on...
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Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is...
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You may have noticed that there are certain times of the year that traffic may rise or fall depending on the industry you target. While just about all...
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