Benefits Of Google My Business For My Real Estate Agency
, , , , ,
Most searches for information, services and products begin with a visit to a search engine. Real estate is no different with most people turning to a localised search to help them find their next home, be it a purchase or rental property.
Paid placement on these search results usually has a website returned in the form of a text advertisement placed above the organic search results or on the right hand side.
The biggest difference between these two different types of search results is that organic search results are returned based on what the search engine algorithm deems a best match to the search being performed at free of charge while paid search returns a targeted advertisement to the searcher at a cost.
Benefits of marketing through organic search include:
Disadvantages of marketing through organic search include:
Benefits of paid search include:
Disadvantages of paid search include:
So which form of advertising is best?
The right choice of paid or organic marketing for your online real estate business depends on each business’s particular needs. Most agencies will see the most benefit from using a combination of these two marketing options. Using paid search can help quickly identify the best performing keywords while letting you implement these into a longer-term organic strategy. This will help increase your relevancy for these organic searches reducing your reliance on paid search and maintaining a good volume of quality traffic over time.