Effective management takes the role as protagonist in the story known as your Google Ads. In an ideal world, you could set up your ad campaign, sit...
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Waiting for prospects to find you may not always cut it, so you need to ‘hit the digital pavement’ and make sure that your message reaches them where...
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One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly...
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A potential buyer visits your real estate website, browses through your current listings and then clicks away without making an enquiry or buying a...
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While Google returns a single page of search results each time a prospective client conducts a search, there is a lot happening in the background that...
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We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that...
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We have covered many aspects of paid search over course of this month however most of the points covered have been focused on the cost-per-click model...
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Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on...
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AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on...
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Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is...
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