Waiting for prospects to find you may not always cut it, so you need to ‘hit the digital pavement’ and make sure that your message reaches them where...
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Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly...
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A potential buyer visits your real estate website, browses through your current listings and then clicks away without making an enquiry or buying a...
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While Google returns a single page of search results each time a prospective client conducts a search, there is a lot happening in the background that...
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We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that...
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We have covered many aspects of paid search over course of this month however most of the points covered have been focused on the cost-per-click model...
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Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on...
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AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on...
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Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is...
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