Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Talk the Talk in 2018 – Part 2

Don’t let the swarm of technical terms intimidate you. Take the sting out of linguistics and dominate the world of internet marketing by learning these...
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Talk the Talk in 2018 – Part 1

By now you should know the benefits of marketing your real estate business online. The reach, focus and success tracking of internet marketing efforts...
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Internet Marketing Glossary

As with most industries, certain terms may be used regularly that may seem out of place to someone that might not be familiar with them. 
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Hits, Views & Visitors

I often hear people quote hits as a measurement of website traffic or popularity.  This however can be a misleading statistic as many might not...
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Traffic Sources

There are many sources that could lead traffic to your website.  We've broken down the various sources with the aim of better explaining what they mean...
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Analytics

"Analytics is the discovery and communication of meaningful patterns in data."
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Bounce Rate

The "Bounce Rate" is an internet marketing term used in web traffic analysis, generally used to determine the quality of traffic to a website or...
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Insight Into Insights

Each month, around the second, we send out the Prop Data Insights report which makes a month to month comparison in traffic volumes and traffic...
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Meta Tags Go Zombie

I’ve heard time and time again that “Meta Tags are Dead!” While this may ring true when it comes to gaining a good rank in the SERPs there are always...
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Facts are Meaningless

"Facts are meaningless. You could use facts to prove anything that’s even remotely true!” I think Homer Simpson really hit the nail on the head with...
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