Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

5 Reasons Why A Consistent Corporate Identity Is Critical

A Corporate Identity is a collection of elements (in most cases visual, although it can be audio) that represent what a business stands for. In real...

Read More

State of Design in the Digital Era

Traditionally, companies outsourced design work as the need would arise. In recent years, leading brands around the world have being hiring at an...

Read More

Customise Your Print Marketing

Let’s assume that you can reach 90% of your target audience through online and digital marketing. What happens to the 10% that you can’t reach via...

Read More

An Evolving Brand : Case Study

There’s a good reason that you don’t wear bell bottoms or tie-dye t-shirts anymore. Fashion changes and you would look really odd walking around,...
Read More

The Art of Creating an Unforgettable Real Estate Brand

Every single real estate business has a unique story to tell. Whether it be different services, values, management or the niche they specialize in - no...
Read More

7 Real Estate Web Design Predictions for 2017

The constant and rapid evolution of technology, ideas and designs have seen real estate websites come a long way since Prop Data launched its first...
Read More

The Do's and Don'ts of Real Estate Branding

Building a strong real estate brand that effectively appeals to your target market and clearly differentiates you from your competitors, is one of the...
Read More

What’s The Point of Real Estate Branding?

Branding is largely thought to be the logo design of a business and although this is an important element, a brand is so much more than this. Branding...
Read More

Avoiding Real Estate Brand Dilution

Making sure that your real estate brand remains consistent is key in ensuring that your market perceives your brand in line with your marketing...
Read More

Is Real Estate Print Marketing Still Relevant?

With many real estate brands having turned their marketing focus and budgets online, is traditional print marketing still relevant? We think so. Print...
Read More
Page 1 of 10