Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Sneak, Stalk, Repeat

Effective management takes the role as protagonist in the story known as your Google Ads. In an ideal world, you could set up your ad campaign, sit...

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The 80/20 Rule: Invest Wisely in PPC

One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly...
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Google's Universal Analytics

Google recently released their next generation of analytics, named Universal Analytics.  Officially announced that it had been released from Beta on...
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Traffic Sources

There are many sources that could lead traffic to your website.  We've broken down the various sources with the aim of better explaining what they mean...
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Analytics

"Analytics is the discovery and communication of meaningful patterns in data."
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Bounce Rate

The "Bounce Rate" is an internet marketing term used in web traffic analysis, generally used to determine the quality of traffic to a website or...
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Trendy or Just a Trend

You may have noticed that there are certain times of the year that traffic may rise or fall depending on the industry you target. While just about all...
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Insight Into Insights

Each month, around the second, we send out the Prop Data Insights report which makes a month to month comparison in traffic volumes and traffic...
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Facts are Meaningless

"Facts are meaningless. You could use facts to prove anything that’s even remotely true!” I think Homer Simpson really hit the nail on the head with...
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