Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

The 80/20 Rule: Invest Wisely in PPC

One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly...
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SEO vs PPC: Owning vs Renting Your Lead Generation

Organic traffic versus paid advertising has been a source of debate ever since AdWords joined the search engine marketing party in 2000. And marketers...
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Remarketing with Google Ads

We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that...
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Paid Search and Beyond

We have covered many aspects of paid search over course of this month however most of the points covered have been focused on the cost-per-click model...
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How Much Does a Click Cost?

Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on...
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What is AdWords?

AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on...
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Paid Search Advertising

Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is...
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