Why you should prioritise social media ads in 2021
The unwritten rule of social media is the 80/20 split. That is 80% of your content should be about lifestyles, client interests and similar updates while only 20% of your content should be self-promotion. Content can be difficult to create or source, so with this in mind, we have put together a list of 10 types of content to source and post for your real estate agency’s Facebook page.
Once you’ve mastered sourcing your content, try mixing it up a little. Try posting to your page outside of business hours. Posting at peak viewing hours, before and after regular office hours, you’ll be reaching the widest possible audience with many Facebook users only able to use this platform away from the office.
By ensuring your content is diversified and engaging, you’ll become instantly more likeable as a brand on Facebook. Over time your interaction with other Facebook users and potential clients will help you better tailor your content to your targeted audience, reaping maximum benefit from Facebook as a marketing tool.