This property practitioner went viral on TikTok: here are some brand takeaways

It’s not every day that a real estate listing goes viral, but when it does, it makes headlines. That’s exactly what happened when Sibiya Sibiya, Host and Lead Agent at LP Realty, posted a video of a luxurious Blue Hills Equestrian Estate home on TikTok. The listing had all the hallmarks of luxury, such as grand interiors and sweeping views. But what truly caught attention, other than the R24 million price tag, was how Sibiya embraced his content and created a brand.

The video was visually captivating, matched with music that stirred emotion and transported viewers into a world of aspirational living. Within days, it gained thousands of views, likes, and shares, sparking interest in both the home and the professional behind it. 

For real estate professionals navigating the crowded digital landscape, this viral moment offers powerful lessons in branding, content creation, and emotional marketing. Here’s what property practitioners, marketers, and brands can learn from this standout success.

1. Lead with visuals that hook your audience

Social media platforms like TikTok, Instagram, and Facebook are driven by visuals. This means that your property content needs to make an impact instantly. To stop the viewer from scrolling, your video must capture attention within the first few seconds, using striking visuals and a strong hook to draw viewers in.

The Blue Hills listing did this masterfully, opening with a high-end car and drone footage of the estate, followed by cinematic shots of extravagant interiors in natural light. It was the kind of luxury home showcase that made people pause mid-scroll.

For property practitioners, this is a reminder that visual branding matters more than ever. Use professional videography and think in terms of scenes, not just spaces. Whether it's equestrian elegance, beach serenity, or urban sophistication, make sure every frame fits the lifestyle you're offering.

2. Spark emotion with a story, don’t just list features

What set this listing apart was its powerful use of property video storytelling. Rather than listing features like “five bedrooms, four bathrooms”, the video guided viewers through an experience. The camera paused on moments that sparked imagination, like stepping through the front door, gliding up the staircase, relaxing in the living room, or gazing out over the pool.

This is emotional marketing in real estate at its best. It goes beyond floor plans and finishes to sell a feeling. By painting a picture of the lifestyle on offer, it stirs desire and creates a connection. This emotional connection is what drives engagement, which is the fuel that powers virality.

3. Music sets the mood

One of the most powerful aspects of any viral post is the music. Sibiya chose a soundtrack that gave the video a movie-trailer feel. It wasn’t just background noise, but it shaped the entire emotional arc of the content.

If you want to make your real estate brand memorable, don’t underestimate the role of music-driven property content. The right track can elevate visuals, evoke emotion, and make your video stick. Just be sure to use royalty-free music or TikTok-approved tracks to avoid copyright issues.

4. Embrace the aspirational

TikTok thrives on aspirational lifestyle content and this listing nailed it. From luxury design finishes to the serene setting, the video wasn’t just selling property. It was selling aspiration, peace, space, exclusivity, and success.

For property professionals, this is an opportunity to refine how you present listings. Think beyond what a home has and focus on what it feels like to live there. Build emotional hooks into your content that reflect the lifestyle your buyers want even if that lifestyle feels just slightly out of reach.

5. Make the property practitioner the brand

This viral moment also speaks to the power of personal brand building. Viewers weren’t just admiring the house, they were connecting with Sibiya who made it feel like something special. A confident voice, a sense of taste, and an eye for detail became part of the property practitioner’s digital identity.

On social platforms, the property practitioner is the brand. Use that to your advantage. Show your personality. Share your process. Curate your content with intention. Over time, this builds trust, authority, and recognition.

6. Think platform-first

TikTok is not Instagram. It’s not Facebook. Each platform has its own culture and rhythm, and property professionals who understand that get better results. This video was made for TikTok by being fast-paced, emotionally charged, and perfect for the "For You Page".

Your real estate social media strategy should be tailored to where your audience spends time. On TikTok, original videos and creativity outperform polish and formality. The trick is to be playful and try trends, but always with your brand voice in mind.

7. Viral is the new word of mouth

There was a time when word of mouth happened at Sunday showhouses. Now, it happens on social media and it happens fast. Viral property listings don’t just create buzz; they attract media coverage, generate leads, and boost your credibility as a savvy, forward-thinking property practitioner.

Even if you don’t go viral, consistently posting quality content raises your visibility and builds momentum. The algorithm favours creators who show up often and so do potential clients.

Sibiya’s TikTok moment is more than just a fluke. It’s a signal of where the industry is headed. Visual-first, emotionally resonant, platform-savvy branding is no longer a nice-to-have — it’s the new baseline.

Make content that closes deals

If you’re a real estate brand or property practitioner hoping to stand out, it’s time to think like a creator. Your clients are spending over two hours a day on social media so as a real estate agency, being active online is vital. Platforms like TikTok, Instagram, and Facebook are where your listings will be seen so it is essential to take a new look at your marketing strategy. Let Prop Data help you stand out.