5 Facebook stats and what they mean for your real estate business

According to Facebook, 79% of home buyers use online resources, including mobile platforms, during their property search. This emphasises the need for a strong internet presence. By leveraging Facebook's advertising tools, real estate businesses can effectively engage this digitally savvy audience, providing them with accessible and appealing property information.

Facebook is a digital marketing force, and for South African real estate companies, it provides an excellent opportunity to engage with potential buyers, sellers, renters, and landlords. With a large user base and high engagement metrics, Facebook offers a platform that may have a major influence on your bottom line. 

Here are five key Facebook statistics and what they mean for your real estate business:

1. Over 31 million South Africans use Facebook

With over 31 million South Africans using Facebook, real estate professionals have an unmatched reach on the network. You can use social media to highlight listings, give insightful information about the market, and create leads thanks to this sizable audience. You can also target local high-intent buyers and sellers more precisely by using Facebook Audience Insights.

2. Facebook video posts see an average engagement rate of 6.09%

Video marketing for real estate is one of the most successful methods of capturing attention. Facebook Reels with audio have a 35% greater CTR than other video content on the platform. Whether it's virtual house tours, client testimonials, or live Q&As, video content has a better engagement rate than static images or text-based posts. This emphasises the need to include high-quality video content in your real estate social media marketing strategy.

3. 74% of Facebook users visit the site daily

Frequent visits indicate that your audience is continuously engaged with the content on the site. You can keep your brand top-of-mind for potential customers by publishing on a frequent basis and using Facebook's algorithm with compelling material such as neighbourhood highlights, market trends, and home-buying advice.

4. Facebook generates the highest ROI for digital ads compared to other social platforms

Facebook boasts impressive conversion rates, averaging 8.25% across all ads. However, the real estate sector performs even better, with conversion rates reaching 9.58%, making it a powerful platform for turning clicks into clients. To maximise ROI, real estate advertising must be both strategic and cost-effective. Facebook Ads excel in this regard, offering precise audience targeting to connect with first-time buyers, investors, and sellers looking to upgrade. By leveraging lead generation forms, retargeting strategies, and compelling visuals, real estate professionals can drive stronger engagement and higher-quality leads.

5. 78% of South African consumers trust recommendations from social media connections

According to user engagement statistics, word-of-mouth continues to rule supreme, even in digital spaces. Positive client testimonials, user-generated content, and interactive pieces that promote debate may boost credibility and increase conversions. Encouraging previous clients to submit reviews on your Facebook page may have a major influence on lead creation through social media.

What this means for your real estate business

These statistics illustrate Facebook's effectiveness as a lead-generating and brand-building tool for South African real estate salespeople. With a large audience, great engagement rates, and high conversion potential, Facebook offers a chance to connect with serious buyers and sellers where they are most active.

Using Facebook's marketing features, you can:

• Reach a larger audience by targeting consumers based on their location, interests, and home-buying patterns.
• Increase engagement through high-performing content like video tours, market data, and customer testimonials.
• Boost lead generation with savvy ad campaigns, lead capture forms, and retargeting methods.
• Encourage client feedback, share success stories, and establish meaningful relationships to build trust and confidence.

The secret to success is a data-driven strategy. You may enhance your effect by keeping an eye on Facebook data and modifying your approach in response to audience engagement.

Elevate your Facebook strategy with Prop Data

Do you need help improving your Facebook content strategy? Prop Data's feed service automatically posts your listings to Facebook, increasing visibility and saving you time. We help you keep ahead of the competition in the digital world by using our knowledge in real estate social media marketing. Get in touch today to enhance your social media marketing strategy and turn engagement into successful property sales.