Score big with these Black Friday ideas for your real estate business

Black Friday is a shopping frenzy like no other, with retailers offering major discounts, time-limited offers, and exclusive deals to capture eager buyers. But here’s the thing, while Black Friday promotions are a retail staple, they are often overlooked by the real estate industry. This is a missed opportunity because, as online sales surge, so does the potential to capture clients and leads. So, if you’re in real estate, why not score big this Black Friday? With a little creativity, you can turn this shopping holiday into a prime time for growing your business.

Here are some Black Friday ideas to boost community engagement, enhance real estate branding, and keep you top of mind with potential clients.

1. Offer time-limited discounts on commission fees

One of the most attractive Black Friday deals in real estate could be discounted commission fees. Though it may seem unusual for real estate, a limited-time discount on commission for the holiday could catch clients’ attention. Make it clear that the discount is only available for contracts signed during the Black Friday period. This creates urgency and gives buyers and sellers an added incentive to get started sooner rather than later.

Use this opportunity to align with current market trends. If the market is favouring buyers, for example, pitch this discount as a way for clients to save on costs while finding a deal on their dream home.

2. Create an exclusive Black Friday property listing

Generate excitement with a time-limited offer featuring an exclusive Black Friday property listing. These properties might have recently reduced prices, be new to the market, or offer special financing terms for the holiday. Give potential clients a reason to check out your listing, whether it’s exclusive access to new properties or a spotlight on great deals.

Email and social media can play a big role here, especially if you want to drive online sales and engagement. Make sure your marketing collateral and digital ads capture the exclusivity and urgency of these Black Friday offers.

3. Launch a referral programme with Black Friday bonuses

Referral programmes are already a great way to bring in new clients, but adding a Black Friday twist can make them even more appealing. You could offer an enhanced referral bonus for any referrals made during the holiday season. You could give clients gift cards, holiday gift baskets, or discounts on future services for each successful referral they bring in.

Community engagement is key. A well-promoted referral programme gets your community involved, increases your visibility, and encourages current clients to act as ambassadors for your brand.

4. Promote free real estate consultations

If your usual services include consultations with a fee, consider making them free or discounted for a limited time around Black Friday. Offering a free consultation, whether on home valuations, selling strategies, or market trends, positions you as an expert and builds trust with potential clients. It’s a low-risk way for them to get to know you while benefiting from your knowledge and guidance.

Promote this offer on your website and social media, and consider booking valuations during Black Friday weekend. This can be a great way to identify and nurture leads, giving you a steady flow of potential clients to work with after the holiday rush.

5. Host a Black Friday webinar on real estate trends

Educational content can work wonders for community engagement and brand authority. Hosting a webinar or virtual workshop about market trends, homebuying tips, or preparing a property for sale in the new year can be a valuable Black Friday event. Invite current and potential clients to learn more about the market and provide actionable advice for buyers and sellers alike.

Make it interactive and fun by offering a Black Friday giveaway to attendees who participate in a Q&A or share feedback. Not only does this provide value, but it also keeps your audience engaged and appreciative of the knowledge you share.

6. Create limited-time digital marketing collateral

This Black Friday, consider creating special digital marketing materials that highlight your exclusive holiday offers. This could include:

• Black Friday-themed property listings
• Social media campaigns featuring time-limited deals
• Branded graphics for emails and newsletters and social media to match the holiday season
• A special landing page for Black Friday offerings

For a real estate business, real estate branding is essential, and Black Friday is an opportunity to create memorable, eye-catching collateral that sets you apart from the competition. Make sure your messaging aligns with your brand while highlighting the urgency and exclusivity of your offers.

7. Offer a free real estate report or property valuation tool

A free home valuation or market report is a popular and effective way to attract leads. For Black Friday, why not give away a special property valuation tool or customised market report? This can be incredibly useful to potential clients and positions you as a valuable resource.

You can promote the offer on your website and social media, making it easy for users to sign up and receive their report. This not only provides immediate value but also gives you leads you can nurture for future sales.

8. Provide an incentive that will make a house a home

Moving into a new home can be a stressful journey. As part of your Black Friday promotions, make an offer that will sweeten the deal and make the transition easier. Any homeowner would appreciate a voucher to help them furnish their homes, a renovation allowance to make positive changes, a contribution to their moving fees, or even just a spa voucher to unwind after the move. By partnering with related companies, you can create a substantial Black Friday promotion and also make your brand shine in the eyes of a potential future client. 

9. Highlight the benefits of buying or selling during Black Friday

Incorporate a bit of competition analysis to show how clients could benefit from buying or selling on Black Friday. Perhaps, fewer buyers are actively looking, which gives them a better shot at finding a deal, or sellers might have less competition. Use Black Friday to position real estate as a smart, timely decision. This approach encourages buyers and sellers to take action now rather than wait for the New Year.

Black Friday doesn’t have to be just for retail, it’s a great opportunity for real estate businesses to attract new leads, engage with the community, and build brand awareness. By getting creative and offering exclusive deals, bonuses, and educational content, you can take advantage of the Black Friday buzz and set your business apart from the competition.

Make this Black Friday your best yet

Ready to take your Black Friday strategy to the next level? Prop Data can help you create powerful marketing campaigns and custom digital solutions to make a lasting impact. Get in touch with Prop Data today to start building a Black Friday strategy that works for your real estate business!