Christmas is the season of giving, and what better way to give back to your clients than with a thoughtful Christmas card? Whether they’re buying, renting, selling, or investing, a personalised note can leave a lasting impression. But what exactly should you write in your real estate Christmas card to make it memorable and meaningful? Here’s a guide to crafting messages that resonate across various client journeys and property types, from cosy homes to bustling commercial spaces.
For buyers or renters still on the hunt
These clients are still searching for their perfect match, whether it’s a dream home or a functional workspace. Use your Christmas card to keep them motivated and show your support.
Example message:
"Wishing you a joyful holiday season filled with hope and excitement for the year ahead. May your search for the perfect property be as magical as this festive season. We’re here to help you every step of the way. Cheers to new beginnings in 2026!"
For those who just bought a home
Buying a home is a major milestone, and your Christmas card can celebrate that accomplishment.
Example message:
"Merry Christmas and congratulations on your new home! This holiday season marks the start of a beautiful chapter in your life. May your home be filled with laughter, love, and cherished memories for years to come. Thank you for trusting us to be part of your journey."
For those who just rented a home
Renting is a big step, too! Let your tenants know you value their trust and partnership.
Example message:
"Season’s greetings! We hope you’re settling in beautifully to your new home. Here’s to a warm and wonderful Christmas spent in your new space. Thank you for allowing us to help you find the perfect place to call home."
For sellers who closed a deal this year
If you’ve helped someone sell their property this year, take the time to acknowledge their journey.
Example message:
"Happy holidays! Selling your property was a big decision, and we’re so grateful to have been a part of it. May this Christmas bring you peace, joy, and the promise of exciting opportunities in the New Year. Thank you for trusting us with your sale!"
For commercial and industrial property clients
Your business clients, whether renting office space or investing in industrial properties, appreciate a professional yet warm touch.
Example message:
"Season’s greetings to you and your team! Thank you for partnering with us to find the perfect commercial space for your business. We wish you a prosperous New Year filled with growth and success. Let’s continue to build great things together in 2026!"
For long-term clients
Whether they’ve worked with you for years or frequently return for advice, long-term clients deserve extra appreciation.
Example message:
"Merry Christmas and a heartfelt thank you for being such a valued client. Your continued trust and partnership mean the world to us. Here’s to many more years of working together and achieving great things. Wishing you a joyous holiday season and a bright New Year!"
For prospective clients
Don’t forget about those leads you’ve been nurturing. A friendly holiday message could be the nudge they need to take action.
Example message:
"Wishing you a merry and bright holiday season! If you’re planning to buy, sell, or rent in the New Year, we’d love to help you achieve your goals. Here’s to making 2026 your best year yet!"
Tips for crafting the perfect Christmas card
A thoughtful Christmas card can truly delight your clients, reminding them of your personal touch and dedication. This simple gesture can strengthen client relationships, build trust, and ultimately open the door to new opportunities and future sales.
Spread holiday cheer with a Christmas card
Your clients would absolutely love to receive a personalised Christmas card from you this holiday season! It's a thoughtful gesture that is sure to keep you top-of-mind. And the best part? You don't have to do it all alone! Our team is here to help you create the perfect Christmas card, from crafting compelling copy that resonates with your clients to designing eye-catching visuals that capture the festive spirit. Contact us today to learn more about our copywriting and design services, and give your clients the gift of appreciation today.