South Africa isn’t just a safari and wine destination anymore; it’s fast becoming a prime location for offshoring. International companies are looking to establish operations here, tapping into affordable, English-speaking, tech-savvy talent without relocating their headquarters. New data from Robert Walters, a global talent solutions partner, shows that offshoring is projected to generate up to $6.8 billion USD (roughly R120 billion at current exchange rates) for South Africa’s economy by 2030. And that’s good news for the local property market.
Whether you're a residential property practitioner or commercial broker, the rise of offshoring opens the door to new real estate opportunities. The key is knowing how to position yourself to ride the wave.
Why companies are offshoring to South Africa
It’s simple. South Africa ticks a lot of boxes:
From customer support centres to tech development hubs, international businesses are setting up shop, particularly in cities like Cape Town, Durban, Johannesburg, and Gqeberha.
Property market trends driven by offshoring
As the offshoring sector grows, so does its impact on local real estate. The property market trends driven by offshoring aren’t just theory but already visible in the form of increased demand for office space rentals, employee accommodation, and short-term rentals for relocating staff.
This isn't just about commercial space either. Entire ecosystems are forming around offshore operations, and they need places to live, work, and settle.
Commercial real estate for offshore operations
If you’re in the commercial game, now’s the time to shine. There’s a rising demand for affordable, flexible commercial real estate for offshore operations, especially in central business hubs in South Africa. Think high-speed connectivity, backup power, and access to transport.
Co-working spaces and refurbished business parks are increasingly attractive to international BPO companies wanting to avoid the overheads of new developments.
How relocation drives rental demand
The relocation of foreign professionals is creating a fresh layer of demand in the long- and short-term rental markets. These tenants are typically well-paid, looking for modern, secure housing close to work, and often need furnished options.
Understanding how relocation drives rental demand can help practitioners tailor listings, upsell services like cleaning or utilities, and work with relocation services to match incoming staff with suitable properties.
Key cities attracting global businesses
The big three, Cape Town, Johannesburg, and Durban, continue to dominate as business hubs in South Africa. Each offers something different:
Helping offshore companies find property
Practitioners who understand the needs of global clients can position themselves as go-to partners for helping offshore companies find property. This goes beyond listing a few offices or apartments; it’s about offering a full solution, from property sourcing and area orientation to assistance with local regulations.
Marketing real estate to foreign tenants and buyers
When it comes to marketing real estate to foreign tenants, communication is key. In listings and area profiles, highlight proximity to business districts, access to transport, furnished options, security, and fibre availability. Use clear, professional language and be ready to guide overseas clients who may not understand how things work locally.
For buyers, real estate investment opportunities abound, especially in mixed-use developments and buy-to-let markets near corporate hubs. Showcase what makes these properties convenient and secure, and you’ll attract overseas tenants and buyers with confidence.
Working with global relocation agencies
One of the smartest moves property practitioners can make right now? Build relationships with international relocation services. These agencies handle everything from visa support to temporary housing, and they need reliable, local real estate partners.
This kind of B2B collaboration can unlock a steady stream of referrals and position you as the expert in relocation services and international workforce accommodation.
Looking to connect with offshore clients?
Prop Data can help you craft digital strategies that attract, convert, and retain international buyers and tenants. From estate agency websites to lead generation and automation, we’ve got the marketing services and tools you need to stay ahead in a global market.