South Africa’s got it all! Breathtaking views, vibrant cities, coastal gems and a currency advantage that makes international buyers do a double-take. So, it’s no surprise that more international property buyers are showing interest in snapping up homes in Mzansi. According to Lightstone’s analysis of residential purchases between 2019 to 2024, the combined foreign share of the property market has increased marginally. They’re also paying more: on average, foreigners without residency were splurging just above R2.7m in 2024, considerably more than the R1.2m average purchase price paid by locals.
For property practitioners, this means it’s time to look beyond the local market and think a little more globally. If you want to attract the kind of foreign real estate investors who fall in love with sea views in Camps Bay, wildlife sightings in Hartbeespoort, or the coastal charms of uMhlanga, you’ll need more than just a listing and a smile.
1. Know what international buyers want
Whether they’re looking for a holiday home, a retirement spot, or a smart investment, South African homes for international buyers need to offer more than just a great price. Foreign buyers are drawn to:
Understanding these motivators makes it easier to tailor your messaging and marketing efforts to what global investors care about most.
2. Upgrade your online presence
Let’s be honest, no one’s hopping on a plane without first Googling their dream property. Your website and listings need to cater to international buyers from the get-go.
Here’s how:
When your digital presence feels polished and informative, it builds trust, especially with overseas clients who can’t just pop in for a coffee.
3. Use visuals that sell the dream
In international real estate, photos do more than show a house; they sell a lifestyle. Invest in:
You’re not just selling bricks and mortar. You’re selling a piece of the South African dream, so make it look like one.
4. Embrace paid advertising
If you’re not already dabbling in international Facebook ads or Google campaigns, now’s the time. Social platforms and search engines let you target people by location, interests, income bracket, and more, making it easier to attract overseas buyers looking for property in South Africa.
Highlight things that set South Africa apart, including:
A little spend in the right place can go a long way when it comes to visibility.
5. Provide a seamless client experience
Buying property from abroad is no small feat, and foreign buyers will naturally have more questions about the buying process, taxes, legalities, and even simple logistics.
Set yourself apart by offering a smooth experience from first click to final signature:
When international buyers feel supported, they’re more likely to trust you and to refer you to others in their network.
6. Lean into your local advantage
You know the market. You know what sells. You know the hidden gems and which estates are about to boom. Your local knowledge is a huge selling point.
Be the practitioner who can explain why a certain suburb is great for Airbnb, or which estate has the best views for its price. This level of detail helps international buyers feel confident in their decisions, especially when they can’t physically tour every option.
Ready to go global? Get the services that can help
At the end of the day, tapping into the international market isn’t about being flashy; it’s about being smart, strategic, and supportive. The right mix of online presence, appealing visuals, clear communication, and thoughtful marketing can help you turn browsers into buyers, no matter where they live.
Whether you're aiming for local listings or international eyeballs, Prop Data gives you the digital tools to level up your real estate game. From beautifully branded websites to smart lead funnels and global-friendly listings, Prop Data has your back. Get in touch today to take your properties global.