Prevent cybersecurity risks when using AI in your real estate business

AI is shaking things up in real estate, making everyday tasks like writing listings, handling client queries, and analysing market trends faster and smarter. But here’s the catch: along with all the convenience, AI also brings new cybersecurity risks that can quietly undermine your entire business.

A new 2025 report by CyberArk, a global leader in identity security, paints a clear picture: as AI tools become more embedded in day-to-day operations, they’re also becoming a backdoor for cybercriminals. From shadow AI tools being used without your knowledge to more advanced threats like jailbreaking and data leakage, the risks are real and growing.

So, during this Cybersecurity Awareness Month, let’s zoom in on AI cybersecurity threats that every real estate business should take seriously, as well as what you can do to stay protected without losing your digital edge.

What the CyberArk 2025 report reveals

CyberArk’s latest report is a wake-up call. Over 70% of surveyed organisations said employees are using generative AI tools in the workplace, often without formal approval or oversight.

This so-called shadow AI trend means team members are relying on free or unverified tools to handle sensitive tasks, such as compiling client lists, generating contracts, or processing financial data, all without knowing how those platforms store or use that information.

Other key findings from the report include:

• 68% do not have identity security controls in place for AI and LLMs
• 47% report they cannot secure shadow AI usage in their organisation

Many companies reported “jailbroken” AI tools, meaning AI systems that had been manipulated to ignore built-in safety protocols.

In short, the very tools designed to boost productivity are also opening the door to security breaches, legal headaches, and reputational damage.

The biggest AI security vulnerabilities in real estate

So, what does all this mean for you as a property professional?

Real estate is a high-trust, high-value industry. You’re dealing with private client information, legal documents, banking details, and communication that, if intercepted or misused, can have massive consequences.

Here are some of the common AI cybersecurity threats in property businesses:

• Unvetted AI tools being used to store or process client data, with no visibility into how that data is handled
• Staff unknowingly pasting sensitive information (like addresses, ID numbers, or financials) into generative AI platforms, creating compliance and privacy issues
• Fake AI chatbots or plug-ins being added to your website that capture and exploit leads or client data
• AI jailbreaking, where a model is manipulated into revealing confidential instructions, generating inappropriate content, or bypassing built-in filters
• Phishing attacks generated by AI, which are harder to detect and more targeted than traditional scams

And let’s not forget the dangers of shadow AI in your team, when people are using free tools under the radar, without clear policies, tracking, or accountability.

Tips to secure AI in your real estate business

Don’t panic! You don’t need to ban AI altogether. In fact, used smartly, AI can give your business a major competitive edge. The key is cybersecurity compliance and building safe systems that support your team and protect your clients.

Here’s a simple cybersecurity checklist for real estate agencies using AI:

Audit your tech stack: Find out what AI tools your team is already using, both formally and informally. This includes browser extensions, plugins, writing assistants, CRMs, and more.

Create an AI usage policy: Clearly define what AI platforms are approved, what kind of data can (and can’t) be shared, and how to handle outputs.

Train your team: Make AI part of your cybersecurity training. Help your property practitioners and admin staff understand the generative AI risks, from fake listings to client impersonation and phishing.

Use enterprise-grade platforms: Wherever possible, opt for trusted AI tools with solid privacy policies, data encryption, and admin controls.

Limit sensitive data exposure: Never input confidential client or financial information into free tools. When in doubt, leave it out.

Monitor for jailbreaking: If you’re using custom AI tools, make sure you’re checking for vulnerabilities or signs that the system has been tampered with.

Stay up to date: AI is evolving fast, so must your security. Keep an eye on reports like CyberArk’s, industry trends, and regulatory updates.

Have a response plan: Know what to do if something goes wrong. Have a protocol for data breaches, unauthorised access, or compromised accounts.

By following these steps, you can harness AI’s power without falling into its pitfalls and give your clients peace of mind that their data is safe with you.

Don’t let a shortcut become a security risk

Real estate is about relationships, trust, and communication. And increasingly, the tech tools that support all of the above. But without clear guardrails, the AI systems you rely on can do more harm than good.

The good news? It’s never too late to make a change. Whether you’re running a boutique agency or a national franchise, setting smarter AI boundaries today means fewer problems tomorrow.

And if you need a secure digital ecosystem, Prop Data is ready to help. From website platforms to lead management tools and digital marketing support, all designed with security in mind, Prop Data ensures you work smarter and safer. Reach out to Prop Data today and build your future-ready, cyber-secure real estate business together.