Door-to-door canvassing can be a powerful way for property practitioners to connect with potential clients, build local relationships, and generate leads. But let’s face it, canvassing isn’t always a walk in the park, especially when safety is a concern. With the recent surge in crime across South Africa, it’s more important than ever to take precautions when you’re out in the field.
In this article, we’ll share essential safety tips for practitioners who are canvassing door-to-door. And for those who’d prefer to stay safe indoors, we’ll also introduce an innovative solution that lets you canvass from the comfort of your home or office.
1. Research the area before you go
Before heading out, take time to learn about the neighbourhood. Use online tools or speak to locals to understand the area’s safety dynamics. If a suburb has a reputation for higher crime rates, reconsider your approach or focus on digital canvassing instead. Remember, daytime canvassing as a property practitioner is safer and gives you better visibility of your surroundings.
2. Let someone know your plans
Always inform a colleague, friend, or family member about your canvassing route and schedule. Share your expected return time and update them if plans change. Use location-sharing apps like Google Maps or WhatsApp Live Location, so someone can track your whereabouts in real time.
3. Dress professionally yet practically
While it’s important to look the part of a professional practitioner, comfort and safety should also guide your wardrobe choices. Avoid flashy jewellery or accessories that might attract unwanted attention. Stick to comfortable shoes for easy movement.
4. Trust your instincts
If a situation or individual makes you uneasy, trust your gut and leave immediately. Don’t feel obligated to knock on every door, your safety comes first. Remember, no lead is worth putting yourself in harm’s way.
5. Carry essentials for safety
Equip yourself with basic safety tools, such as:
Make sure these items are easily accessible, and know how to use them if needed.
6. Maintain a confident and professional demeanour
Projecting confidence can deter potential threats. Walk with purpose, maintain good posture, and make eye contact when appropriate. People are less likely to target someone who appears self-assured.
7. Park smart
If you’re driving, park your car in a well-lit, visible area that’s easy to find. Avoid secluded or poorly lit streets. Always lock your car and keep valuables out of sight.
8. Avoid canvassing alone
Whenever possible, pair up with a colleague or friend for your canvassing efforts. There’s safety in numbers, and having a buddy can also make the experience more enjoyable.
9. Be mindful of dogs
In South Africa, many homes have dogs, and while most are friendly, some can be territorial. Approach gates cautiously and avoid putting your fingers through fences. Carry a potential physical barrier like an umbrella or a small bag of dog treats to help ease nervous pups.
10. Limit cash and valuables
Keep cash and personal valuables to a minimum when canvassing. If you need to carry marketing materials or gadgets, use a discreet bag that doesn’t draw attention.
11. Plan an exit strategy
Always be aware of your surroundings and plan how you’ll exit if you need to leave quickly. Stand at a safe distance from doors and avoid getting cornered in entryways or narrow spaces.
12. Stay aware of scams
While canvassing, you may encounter individuals who seem overly interested in your personal information or plans. Be cautious about what you share, and never disclose private details like where you live.
13. Shift to digital canvassing
In today’s tech-driven world, canvassing doesn’t have to mean pounding the pavement. Using digital tools, you can connect with potential leads without leaving the safety of your home or office.
Traditional vs digital canvassing
While traditional canvassing remains an effective way to grow your real estate business, it’s crucial to prioritise your safety at all times. By following these tips, you can minimise risks and focus on building meaningful connections with your community.