The rise of AI-driven real estate cybercrime: what you need to know

AI is making an impact in real estate, from streamlining listings, virtual staging, creating valuation reports, to generating smarter marketing copy. But just like any powerful tech, it’s a double-edged sword. While many property practitioners are using AI to work faster and smarter, cybercriminals are doing the same, but for all the wrong reasons.

AI real estate fraud is on the rise, and it’s changing the game in ways no one saw coming. This isn’t just simple spam emails anymore. Now, deepfake property listings, AI-generated real estate scams, and full-blown impersonation threats are emerging that are a serious threat if you and your team are unprepared to handle them.

If you’re in the real estate space, whether you’re a property practitioner, a marketer, or a tech partner, you need to know what’s out there, how it works, and what you can do to keep yourself and your clients safe.

How AI is being misused in real estate

AI has made it easier than ever to generate content, manipulate images, and automate communication. Unfortunately, that same tech can also be used to deceive.

Here are some of the more alarming trends popping up:

1. Deepfake property listings

Scammers are using AI image tools to create entirely fake listings. Think perfect lighting, stunning finishes, sea views … all completely fabricated. These AI-powered listing manipulations can lure in unsuspecting buyers or renters, only to vanish once the deposit clears.

2. Fake property practitioner profiles

AI can now scrape the internet, clone legitimate practitioner bios, and generate convincing new identities. These fake practitioner profiles are then used to initiate conversations with potential clients, sending them false info or scamming them out of money.

3. Phishing gets a glow-up

Real estate phishing attacks are nothing new, but AI is making them smarter. These aren’t your average dodgy emails full of typos; they look real, read well, and sometimes even contain accurate information. It’s easy to fall for them if you're not careful.

4. AI impersonation threats

Some fraudsters are even using AI voice cloning tools to leave messages pretending to be a colleague, client, or even a company CEO. 

What’s at risk?

AI cybercrime in real estate isn’t just annoying, it’s seriously damaging. Here’s what’s on the line:

• Reputation: One scam linked to your name or real estate business can do major damage to your brand.
• Client trust: People are already cautious with property transactions. Falling victim to a scam makes them less likely to trust practitioners in the future.
• Money: These aren’t small-time frauds. Clients and practitioners can lose thousands to fake transactions or redirected payments.
• Data: Real estate deals involve a ton of personal information. If your systems are compromised, your clients' data might be too.

What to watch out for

It’s not always easy to spot an AI scam. These tools are getting scary good. But there are a few red flags to keep an eye on and ensure your clients are well informed:

• Listings that look too perfect, with vague or overly polished descriptions
• Practitioners with no online footprint or a strangely new digital presence
• Payment requests that seem rushed or come from unusual email addresses
• Messages that sound robotic or scripted, especially if they claim urgency
• Links to unfamiliar sites asking for personal or banking information

How to protect yourself (and your clients)

The good news? You’re not powerless. A few smart habits and tech solutions can go a long way in keeping threats at bay.

1. Double-check listings and practitioner info

Use reverse image searches for listings that seem off. Cross-reference practitioner details on official portals or company websites.

2. Educate your clients

Talk to clients about these risks. Encourage them to ask questions, verify contacts, and never send payments to an unconfirmed account.

3. Secure your data

Invest in platforms that take real estate data protection seriously. Encrypted communication, secure logins, and regular updates are a must.

4. Update your cybersecurity protocols

Regular password changes, two-factor authentication, and internal phishing simulations can help prevent breaches.

5. Partner with trusted tech providers

Work with companies that are already ahead of the curve on security.

6. Report any cyberattacks and crimes

If you are the victim of an online crime, you should report it to the SAPS at a police station. Even if they may not be able to immediately assist you, your report can highlight a rising threat in your industry or area. 

What Prop Data is doing to help

Prop Data is serious about cybersecurity in real estate. Safeguards have been built into the systems to protect both your data and your brand. That means:

• Strict access controls
• Regular security audits
• Encrypted platforms and backups
• Verified user protocols
• Monitoring for suspicious activity

AI is changing the real estate industry in powerful ways, but with that power comes new responsibility. While fraudsters are getting smarter, so are the tools and teams working to stop them.

Staying aware, staying cautious, and partnering with tech providers who prioritise trust is your best defence. The future of real estate is digital, but it doesn’t have to be dangerous. 

Looking to work with a digital partner who’s got your back? Explore how Prop Data can help you stay smart, safe, and one step ahead.