There’s been a lot of chatter lately about AI-powered property practitioners like Pedro and Maia. Some see them as flashy tech tools, others as signs that robots are coming for their jobs. But let’s take a breath, because the reality is a lot less sci-fi and a lot more supportive.
Yes, virtual property assistants are on the rise. Yes, they’re doing things like booking viewings, answering FAQs, and even recommending homes based on buyer behaviour. But are they replacing the personal skills, instinct, and hustle of a seasoned practitioner? Not even close.
Think of AI as your digital sidekick. It’s not here to steal your deals, it’s here to help you close more of them, faster and with less admin stress.
Meet your new AI colleagues: Pedro and Maia
If you haven’t heard of them yet, Pedro and Maia are AI-powered property practitioners designed to assist, not compete. They work around the clock, answering queries, updating listings, and even helping clients start the property journey when you’re off the clock.
Pedro might jump in to respond to a late-night buyer message, while Maia could send out customised alerts for listings that match a client’s preferences. These digital real estate concierges are smart, fast, and incredibly consistent, but they’re still just tools in your toolkit.
What AI can do so you don’t have to
The magic of real estate automation tools is in all the time they give back to practitioners. Think about the hours spent scheduling viewings, writing out the same email for the 50th time, or following up on leads who go cold.
That’s where AI steps in:
AI takes on the repetitive stuff, freeing up your time to do the work that actually drives revenue, like negotiating deals, building trust, and giving clients real peace of mind.
What AI can’t replace
Let’s get one thing straight: AI can’t replace the human touch. Not now, not ever.
People still want to talk to people, especially when making the biggest financial decision of their lives. They want reassurance. They want empathy. They want someone to say, “I’ve got this” and truly mean it.
Here’s where the line between man and machine is clear:
Human-AI collaboration in real estate is about combining the best of both worlds, speed and smarts from your AI assistant, plus nuance and emotional intelligence from you.
Embracing real estate tech innovation
The industry is changing, no doubt. AI in property sales isn’t just hype, it’s becoming standard. But that doesn’t mean practitioners should be worried. In fact, the ones embracing this shift are the ones standing out.
Use a property practitioner AI assistant to:
And hey, your clients are already using AI tools in their everyday lives, why not meet them there?
How AI enhances your brand
A lot of practitioners worry that AI-generated responses or automation tools will make them sound robotic. But it doesn’t have to be that way. The best tools are customisable, letting you keep your tone and personality intact.
AI is here to take some of the pressure off, not push you out. It’s the quiet co-worker who handles admin while you handle people. It’s the follow-up that never forgets. It’s the assistant who doesn’t sleep. As real estate gets more competitive and more digital, having a solid AI strategy is less about “keeping up with the robots” and more about keeping your edge. The practitioners who know how to work with AI, not against it, are the ones who’ll thrive.
Want to make AI your new favourite assistant?
Prop Data helps practitioners work smarter with tools built to boost productivity, not replace people. From clever automation to the copywriting that still sounds like you, Prop Data’s tech is built to support, not compete. Talk to Prop Data today and let AI, like our CleverCompose AI writing assistant, take care of the boring stuff, so you can focus on the work that really matters.